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Monday 13 June 2011

ClickZ Today: What Not to Do on Social Media


ClickZ
June 13, 2011
Experts Today
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Today's Experts Columns
What Not to Do on Social Media
Five social media learnings from Weinergate.
Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version

5 Steps to Building a Successful Site Architecture
Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home.
Ron Jones.  |  Search Marketing  |  Full story  |  Print version

Going Mobile? Food for Thought for Ad Networks
A look at challenges that ad networks must overcome to deepen advertiser and agency relationships.
Ari Paparo  |  Networks & Exchanges  |  Full story  |  Print version

It's All Still Baking in Europe on the Use of Cookies
Five things marketers should prepare for in order to comply with the new EU privacy regulations.
Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version

What Do All the Federal Enforcement Actions Against Marketers Mean?
It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offenders.
Pace Lattin  |  Trends  |  Full story  |  Print version

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate
You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance.
Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version

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