ClickZ Today: What Not to Do on Social Media

June 13, 2011 Experts Today Today's Experts Columns What Not to Do on Social Media Five social media learnings from Weinergate. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version 5 Steps to Building a Successful Site Architecture Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Ron Jones.  |  Search Marketing  |  Full story  |  Print version Going Mobile? Food for Thought for Ad Networks A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Ari Paparo  |  Networks & Exchanges  |  Full story  |  Print version It's All Still Baking in Europe on the Use of Cookies Five things marketers should prepare for in order to comply with the new EU privacy regulations. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version What Do All the Federal Enforcement Actions Against Marketers Mean? It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offenders. Pace Lattin  |  Trends  |  Full story  |  Print version Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Europe's #1 CMS Powers Better Marketing - Now in the US Too. Click Here Latest News Articles Google Confirms AdMeld Buy Yield optimization firm joins Google's stack of display advertising platforms. ClickZ News Staff  |  Display Advertising  |  Full story  |  Print version Perrier Creates Effervescent YouTube Campaign A video becomes "steamier and wilder" the more people watch it. Lisa Lacy  |  Video  |  Full story  |  Print version Sina Weibo Wants Marketers to Think Social Business Twitter of China will launch in English, with plans to commercialize its platform. Adaline Lau  |  Social Media  |  Full story  |  Print version Mobile Web Advertisers Double Also in mobile: rising spend from retailers; most use devices while watching TV. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Universal McCann Wins Clorox Digital Business Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Zachary Rodgers  |  Display Advertising  |  Full story  |  Print version Advertisement Decide on a better career in the search space. With compelling marketing and product management challenges plus the tools and support to solve them. Flexibility to use all your talents plus stability throughout the organization. Passion that feels like a startup plus the breadth and scope of an established winner. Now's your time. Join our Talent Network at BingJobs.com Yesterday's Experts Columns Innovative Marketers Acquire New Roles Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version From Mass Marketing to Interactive Experience Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version PPC Search Bid Management: Humans vs. Machines Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Kevin Lee  |  Paid Search  |  Full story  |  Print version The $10 Million Dollar Question Ten things publishing experts would spend $10 million on to start a digital-only magazine. Jeanniey Mullen  |  Publishing  |  Full story  |  Print version What Multitasking Consumers Mean for Marketers Tools can help open up opportunities for advertisers. Nicolle Pangis  |  Ad Ops  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004